{"id":691,"date":"2026-04-16T21:34:47","date_gmt":"2026-04-16T14:34:47","guid":{"rendered":"https:\/\/paprovn.com\/?p=691"},"modified":"2026-04-16T21:36:53","modified_gmt":"2026-04-16T14:36:53","slug":"thi-marketing-nhung-khong-tinh-tien-lo-hong-lon-khien-sinh-vien-kho-buoc-vao-doanh-nghiep-2","status":"publish","type":"post","link":"https:\/\/paprovn.com\/?p=691","title":{"rendered":"THI MARKETING NH\u01afNG KH\u00d4NG T\u00cdNH TI\u1ec0N: L\u1ed6 H\u1ed4NG L\u1edaN KHI\u1ebeN SINH VI\u00caN KH\u00d3 B\u01af\u1edaC V\u00c0O DOANH NGHI\u1ec6P"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh c\u00e1c cu\u1ed9c thi marketing d\u00e0nh cho sinh vi\u00ean ng\u00e0y c\u00e0ng n\u1edf r\u1ed9, c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng c\u00f2n l\u00e0 \u201cc\u00f3 n\u00ean t\u1ed5 ch\u1ee9c hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 ch\u00fang \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c \u0111\u1ebfn \u0111\u00e2u cho doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n

T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t gi\u00e1m kh\u1ea3o doanh nghi\u1ec7p, \u00f4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh, ng\u01b0\u1eddi t\u1eebng c\u00f3 15 n\u0103m d\u1eabn d\u1eaft ph\u00f2ng marketing t\u1ea1i Coca-Cola, v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i kh\u00f4ng n\u1eb1m \u1edf s\u1ed1 l\u01b0\u1ee3ng hay format t\u1ed5 ch\u1ee9c, m\u00e0 n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i to\u00e1n m\u00e0 sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

Nhi\u1ec1u cu\u1ed9c thi v\u1eabn d\u1eebng l\u1ea1i \u1edf vi\u1ec7c khuy\u1ebfn kh\u00edch \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, nh\u01b0ng thi\u1ebfu \u0111i y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong m\u00f4i tr\u01b0\u1eddng kinh doanh: r\u00e0ng bu\u1ed9c v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 kh\u1ea3 n\u0103ng tri\u1ec3n khai th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t ngh\u1ecbch l\u00fd: sinh vi\u00ean c\u00f3 th\u1ec3 th\u1eafng cu\u1ed9c thi, nh\u01b0ng v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u1eadt c\u1ee7a doanh nghi\u1ec7p. Sau \u0111\u00e2y l\u00e0 n\u1ed9i dung trao \u0111\u1ed5i:<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> Sau khi tham gia Digital Marketing Challenge, t\u1ed5 ch\u1ee9c b\u1edfi khoa QTKD2 \u2013 H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n Th\u00f4ng c\u01a1 s\u1edf HCM, \u0111i\u1ec1u g\u00ec khi\u1ebfn anh \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>Cu\u1ed9c thi t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i kh\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 sinh vi\u00ean \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf, thay v\u00ec ch\u1ec9 h\u1ecdc l\u00fd thuy\u1ebft. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c c\u00f3 doanh nghi\u1ec7p tham gia gi\u00fap t\u0103ng t\u00ednh th\u1ef1c chi\u1ebfn.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ec3 n\u00e2ng t\u1ea7m, c\u1ea7n m\u1edf r\u1ed9ng th\u00eam s\u1ef1 tham gia c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ec1 b\u00e0i \u0111a d\u1ea1ng v\u00e0 s\u00e1t th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> V\u1edbi kinh nghi\u1ec7m t\u1ea1i Coca-Cola, anh \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c cu\u1ed9c thi sinh vi\u00ean hi\u1ec7n nay?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>Gi\u00e1 tr\u1ecb v\u1eabn c\u00f2n, nh\u01b0ng \u0111ang c\u00f3 s\u1ef1 l\u1ec7ch pha. Nhi\u1ec1u b\u00e0i thi v\u1eabn d\u1eebng \u1edf m\u1ee9c \u00fd t\u01b0\u1edfng, trong khi doanh nghi\u1ec7p c\u1ea7n gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 tri\u1ec3n khai. \u201cDoanh nghi\u1ec7p lu\u00f4n c\u00f3 ng\u00e2n s\u00e1ch h\u1eefu h\u1ea1n. V\u00ec v\u1eady, \u0111\u1ec1 b\u00e0i n\u00ean c\u00f3 y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh \u0111\u1ec3 sinh vi\u00ean gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u1ef1c, thay v\u00ec ch\u1ec9 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng.\u201d<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> M\u00f4 h\u00ecnh training \u2013 mentoring \u2013 competition c\u00f3 ph\u1ea3i l\u00e0 h\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh h\u1ee3p l\u00fd. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf c\u00e1ch tri\u1ec3n khai. Hi\u1ec7n t\u1ea1i, ph\u1ea7n t\u01b0\u01a1ng t\u00e1c gi\u1eefa Ban Gi\u00e1m kh\u1ea3o v\u00e0 th\u00ed sinh c\u00f2n h\u1ea1n ch\u1ebf. N\u1ebfu t\u0103ng th\u1eddi gian th\u1ea3o lu\u1eadn, ph\u1ea3n bi\u1ec7n, gi\u00e1 tr\u1ecb h\u1ecdc h\u1ecfi s\u1ebd cao h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 tr\u00ecnh b\u00e0y.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> Theo anh, \u0111i\u1ec3m y\u1ebfu l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c cu\u1ed9c thi sinh vi\u00ean l\u00e0 g\u00ec?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>L\u00e0 thi\u1ebfu g\u1eafn k\u1ebft v\u1edbi th\u1ef1c t\u1ebf doanh nghi\u1ec7p. N\u1ebfu \u0111\u1ec1 b\u00e0i kh\u00f4ng \u0111i k\u00e8m c\u00e1c r\u00e0ng bu\u1ed9c v\u1ec1 ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c, th\u00ec r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u201cthi cho vui\u201d. Mu\u1ed1n t\u1ea1o gi\u00e1 tr\u1ecb th\u1eadt, c\u1ea7n \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng tri\u1ec3n khai, kh\u00f4ng ch\u1ec9 l\u00e0 \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> Cu\u1ed9c thi c\u1ea7n thay \u0111\u1ed5i g\u00ec \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0: T\u0103ng gi\u00e1 tr\u1ecb gi\u1ea3i th\u01b0\u1edfng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp; N\u00e2ng cao uy t\u00edn Ban Gi\u00e1m kh\u1ea3o v\u00e0 mentor; M\u1edf r\u1ed9ng doanh nghi\u1ec7p tham gia; Thu h\u00fat th\u00eam sinh vi\u00ean gi\u1ecfi, k\u1ec3 c\u1ea3 ngo\u00e0i tr\u01b0\u1eddng. Ngo\u00e0i ra, c\u1ea7n t\u1ed1i \u01b0u kh\u00e2u t\u1ed5 ch\u1ee9c v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 tham gia.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> Anh \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 format tr\u00ecnh b\u00e0y hi\u1ec7n nay?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>Format kh\u00f4ng n\u00ean qu\u00e1 c\u1ee9ng nh\u1eafc. \u201cN\u1ebfu y\u00eau c\u1ea7u tr\u00ecnh b\u00e0y theo d\u00e0n b\u00e0i qu\u00e1 chi ti\u1ebft, c\u00f3 th\u1ec3 tri\u1ec7t ti\u00eau s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy logic c\u1ee7a sinh vi\u00ean.\u201d C\u1ea7n c\u00f3 c\u1ea5u tr\u00fac, nh\u01b0ng v\u1eabn ph\u1ea3i \u0111\u1ec3 kh\u00f4ng gian cho t\u01b0 duy \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean:<\/strong> Nh\u00ecn chung, anh \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 Digital Marketing Challenge?<\/p>\n\n\n\n

\u00d4ng Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh: <\/strong>\u0110\u00e2y l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t. Cu\u1ed9c thi v\u1eabn c\u1ea7n th\u1eddi gian \u0111\u1ec3 ho\u00e0n thi\u1ec7n, nh\u01b0ng quan tr\u1ecdng l\u00e0 \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 sinh vi\u00ean bi\u1ebfn ki\u1ebfn th\u1ee9c th\u00e0nh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng chia s\u1ebb tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y kho\u1ea3ng c\u00e1ch l\u1edbn nh\u1ea5t gi\u1eefa c\u00e1c cu\u1ed9c thi sinh vi\u00ean v\u00e0 nhu c\u1ea7u doanh nghi\u1ec7p kh\u00f4ng n\u1eb1m \u1edf \u00fd t\u01b0\u1edfng, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 tri\u1ec3n khai trong \u0111i\u1ec1u ki\u1ec7n h\u1eefu h\u1ea1n.<\/p>\n\n\n\n

\u0110\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y, c\u00e1c cu\u1ed9c thi c\u1ea7n d\u1ecbch chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh \u201cs\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt\u201d sang m\u00f4 h\u00ecnh m\u00f4 ph\u1ecfng m\u00f4i tr\u01b0\u1eddng kinh doanh, n\u01a1i m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u g\u1eafn v\u1edbi ngu\u1ed3n l\u1ef1c, chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Nh\u01b0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a v\u1ecb gi\u00e1m kh\u1ea3o, gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t cu\u1ed9c thi kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecm ra \u0111\u1ed9i th\u1eafng cu\u1ed9c, m\u00e0 l\u00e0 t\u1ea1o ra nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng b\u01b0\u1edbc v\u00e0o doanh nghi\u1ec7p v\u00e0 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c ngay.Trong d\u00e0i h\u1ea1n, \u0111\u00e2y m\u1edbi ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o th\u1ef1c s\u1ef1 cho ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t s\u00e2n ch\u01a1i marketing.<\/p>\n\n\n\n

Th.S B\u00f9i \u0110\u00ecnh Qu\u1ebf <\/strong>– Gi\u1ea3ng vi\u00ean marketing, H\u1ecdc vi\u1ec7n PTIT HCM<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh c\u00e1c cu\u1ed9c thi marketing d\u00e0nh cho sinh vi\u00ean ng\u00e0y c\u00e0ng n\u1edf r\u1ed9, c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng c\u00f2n l\u00e0 \u201cc\u00f3 n\u00ean t\u1ed5 ch\u1ee9c hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 ch\u00fang \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c \u0111\u1ebfn \u0111\u00e2u cho doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t gi\u00e1m kh\u1ea3o doanh […]<\/p>\n","protected":false},"author":1,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-ngoai-hop-tac"],"uagb_featured_image_src":{"full":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3.png",1364,987,false],"thumbnail":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3-150x150.png",150,150,true],"medium":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3-300x217.png",300,217,true],"medium_large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3-768x556.png",768,556,true],"large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3-1024x741.png",1024,741,true],"1536x1536":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3.png",1364,987,false],"2048x2048":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-3.png",1364,987,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/paprovn.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Trong b\u1ed1i c\u1ea3nh c\u00e1c cu\u1ed9c thi marketing d\u00e0nh cho sinh vi\u00ean ng\u00e0y c\u00e0ng n\u1edf r\u1ed9, c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng c\u00f2n l\u00e0 \u201cc\u00f3 n\u00ean t\u1ed5 ch\u1ee9c hay kh\u00f4ng\u201d, m\u00e0 l\u00e0 ch\u00fang \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c \u0111\u1ebfn \u0111\u00e2u cho doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. 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