{"id":688,"date":"2026-04-16T21:29:30","date_gmt":"2026-04-16T14:29:30","guid":{"rendered":"https:\/\/paprovn.com\/?p=688"},"modified":"2026-04-16T21:35:34","modified_gmt":"2026-04-16T14:35:34","slug":"thi-marketing-nhung-khong-tinh-tien-lo-hong-lon-khien-sinh-vien-kho-buoc-vao-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/paprovn.com\/?p=688","title":{"rendered":"C\u00d4NG B\u1ed0 FORMAT CASE COMPETITION \u2013 BIZCUBE 2026: KHI T\u01af DUY TR\u1ede TH\u00c0NH \u201cC\u00d4NG C\u1ee4 DUY NH\u1ea4T\u201d"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Trong khu\u00f4n kh\u1ed5 chu\u1ed7i cu\u1ed9c thi PTIT Challenge 2026, Case Competition \u2013 v\u1edbi t\u00ean g\u1ecdi BizCube \u2013 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 format, \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt d\u00e0nh cho sinh vi\u00ean. Kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ki\u1ec3m tra ki\u1ebfn th\u1ee9c hay k\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y, BizCube h\u01b0\u1edbng t\u1edbi m\u00f4 ph\u1ecfng tr\u1ef1c ti\u1ebfp m\u00f4i tr\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c m\u00e0 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i \u0111ang \u00e1p d\u1ee5ng.<\/p>\n\n\n\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a BizCube n\u1eb1m \u1edf c\u1ea5u tr\u00fac 3 v\u00f2ng thi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo ti\u1ebfn tr\u00ecnh t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c: Explore \u2013 Build \u2013 Shine, t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c giai \u0111o\u1ea1n ph\u00e2n t\u00edch, x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p v\u00e0 b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m. Tuy nhi\u00ean, \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i c\u1ee7a cu\u1ed9c thi kh\u00f4ng n\u1eb1m \u1edf t\u00ean g\u1ecdi c\u00e1c v\u00f2ng, m\u00e0 \u1edf c\u00e1ch th\u1ee9c tri\u1ec3n khai mang t\u00ednh \u201clo\u1ea1i b\u1ecf v\u00f9ng an to\u00e0n\u201d cho th\u00ed sinh.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3, t\u1ea1i v\u00f2ng Explore (di\u1ec5n ra ng\u00e0y 25\/04\/2026), c\u00e1c \u0111\u1ed9i thi s\u1ebd c\u00f3 180 ph\u00fat \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t b\u00e0i to\u00e1n kinh doanh th\u1ef1c t\u1ebf do Ban T\u1ed5 ch\u1ee9c \u0111\u01b0a ra. Trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y, th\u00ed sinh kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed n\u00e0o nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh hay truy c\u1eadp Internet. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u, x\u00e2y d\u1ef1ng gi\u1ea3 \u0111\u1ecbnh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u ph\u1ea3i d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c t\u01b0 duy \u0111\u1ed9c l\u1eadp v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd th\u00f4ng tin t\u1ea1i ch\u1ed7.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi nhi\u1ec1u cu\u1ed9c thi case truy\u1ec1n th\u1ed1ng \u2013 n\u01a1i th\u00ed sinh c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc ho\u1eb7c t\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u2013 BizCube \u0111\u1eb7t ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t b\u1ed1i c\u1ea3nh g\u1ea7n v\u1edbi th\u1ef1c t\u1ebf doanh nghi\u1ec7p: th\u1eddi gian h\u1ea1n ch\u1ebf, d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u00e1p l\u1ef1c ra quy\u1ebft \u0111\u1ecbnh li\u00ean t\u1ee5c. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t (point of difference) mang t\u00ednh n\u1ec1n t\u1ea3ng c\u1ee7a cu\u1ed9c thi, d\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch tr\u1ef1c di\u1ec7n trong c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

Ti\u1ebfp n\u1ed1i l\u00e0 v\u00f2ng Build (09\/05\/2026), n\u01a1i c\u00e1c \u0111\u1ed9i thi c\u00f3 150 ph\u00fat \u0111\u1ec3 chuy\u1ec3n h\u00f3a l\u1eddi gi\u1ea3i c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t c\u1ea5u tr\u00fac tr\u00ecnh b\u00e0y ho\u00e0n ch\u1ec9nh. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 to\u00e0n b\u1ed9 n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng \u201cslide v\u1ebd tay\u201d tr\u00ean gi\u1ea5y A4. Vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 PowerPoint hay Canva bu\u1ed9c th\u00ed sinh ph\u1ea3i t\u1ed1i gi\u1ea3n h\u00f3a th\u00f4ng tin, l\u00e0m r\u00f5 logic v\u00e0 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng h\u1ec7 th\u1ed1ng h\u00f3a v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch tr\u1ef1c quan, m\u1ea1ch l\u1ea1c.<\/p>\n\n\n\n

\u1ede g\u00f3c \u0111\u1ed9 \u0111\u00e1nh gi\u00e1, \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n gi\u00fap Ban Gi\u00e1m Kh\u1ea3o quan s\u00e1t r\u00f5 h\u01a1n c\u00e1ch th\u00ed sinh t\u1ed5 ch\u1ee9c t\u01b0 duy, l\u1ef1a ch\u1ecdn framework v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. M\u1ed9t b\u00e0i tr\u00ecnh b\u00e0y kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u201cch\u1ed1ng l\u01b0ng\u201d b\u1edfi thi\u1ebft k\u1ebf, m\u00e0 ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng l\u1eadp lu\u1eadn v\u00e0 c\u00e1ch d\u1eabn d\u1eaft v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n

V\u00f2ng cu\u1ed1i c\u00f9ng \u2013 Shine (19\/05\/2026) \u2013 l\u00e0 n\u01a1i c\u00e1c \u0111\u1ed9i thi b\u01b0\u1edbc v\u00e0o ph\u1ea7n thuy\u1ebft tr\u00ecnh v\u00e0 ph\u1ea3n bi\u1ec7n tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc H\u1ed9i \u0111\u1ed3ng Gi\u00e1m Kh\u1ea3o. T\u1ea1i \u0111\u00e2y, c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u01b0a ra s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111a chi\u1ec1u, c\u00e1c gi\u1ea3 \u0111\u1ecbnh b\u1ecb ki\u1ec3m tra t\u00ednh h\u1ee3p l\u00fd, v\u00e0 m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 b\u1eb1ng l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd. \u0110\u00e2y c\u0169ng l\u00e0 giai \u0111o\u1ea1n th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t n\u0103ng l\u1ef1c t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 b\u1ea3n l\u0129nh c\u00e1 nh\u00e2n c\u1ee7a th\u00ed sinh.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng case trong BizCube \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a cu\u1ed9c thi m\u00e0 c\u00f2n gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa m\u00f4i tr\u01b0\u1eddng h\u1ecdc thu\u1eadt v\u00e0 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng. Tr\u00ean th\u1ef1c t\u1ebf, h\u00ecnh th\u1ee9c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua case study trong \u0111i\u1ec1u ki\u1ec7n h\u1ea1n ch\u1ebf c\u00f4ng c\u1ee5 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn t\u1ea1i nhi\u1ec1u t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, nh\u1eb1m ki\u1ec3m tra kh\u1ea3 n\u0103ng t\u01b0 duy \u0111\u1ed9c l\u1eadp v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a \u1ee9ng vi\u00ean.<\/p>\n\n\n\n

V\u1edbi format n\u00e0y, BizCube kh\u00f4ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng b\u00e0i l\u00e0m \u201c\u0111\u1eb9p\u201d v\u1ec1 h\u00ecnh th\u1ee9c, m\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng t\u01b0 duy v\u00e0 chi\u1ec1u s\u00e2u ph\u00e2n t\u00edch. Khi m\u1ecdi y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 b\u1ecb lo\u1ea1i b\u1ecf, th\u1ee9 c\u00f2n l\u1ea1i duy nh\u1ea5t m\u00e0 th\u00ed sinh c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o ch\u00ednh l\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, BizCube kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed9c thi trong khu\u00f4n kh\u1ed5 PTIT Challenge 2026, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u00e9p th\u1eed th\u1ef1c t\u1ebf cho nh\u1eefng ai mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00ecnh t\u01b0 duy, ra quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u00edch nghi trong m\u00f4i tr\u01b0\u1eddng \u00e1p l\u1ef1c cao \u2013 nh\u1eefng n\u0103ng l\u1ef1c ng\u00e0y c\u00e0ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

Th.S B\u00f9i \u0110\u00ecnh Qu\u1ebf – Gi\u1ea3ng vi\u00ean marketing, H\u1ecdc vi\u1ec7n PTIT HCM<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong khu\u00f4n kh\u1ed5 chu\u1ed7i cu\u1ed9c thi PTIT Challenge 2026, Case Competition \u2013 v\u1edbi t\u00ean g\u1ecdi BizCube \u2013 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 format, \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt d\u00e0nh cho sinh vi\u00ean. Kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ki\u1ec3m tra ki\u1ebfn th\u1ee9c hay […]<\/p>\n","protected":false},"author":1,"featured_media":689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-ngoai-hop-tac"],"uagb_featured_image_src":{"full":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2.png",2160,2160,false],"thumbnail":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2-150x150.png",150,150,true],"medium":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2-300x300.png",300,300,true],"medium_large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2-768x768.png",768,768,true],"large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2-1024x1024.png",1024,1024,true],"1536x1536":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2-1536x1536.png",1536,1536,true],"2048x2048":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-2-2048x2048.png",2048,2048,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/paprovn.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Trong khu\u00f4n kh\u1ed5 chu\u1ed7i cu\u1ed9c thi PTIT Challenge 2026, Case Competition \u2013 v\u1edbi t\u00ean g\u1ecdi BizCube \u2013 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 format, \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt d\u00e0nh cho sinh vi\u00ean. Kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ki\u1ec3m tra ki\u1ebfn th\u1ee9c hay…","_links":{"self":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=688"}],"version-history":[{"count":2,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/688\/revisions"}],"predecessor-version":[{"id":694,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/688\/revisions\/694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/media\/689"}],"wp:attachment":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}