{"id":684,"date":"2026-04-13T20:50:29","date_gmt":"2026-04-13T13:50:29","guid":{"rendered":"https:\/\/paprovn.com\/?p=684"},"modified":"2026-04-13T20:50:38","modified_gmt":"2026-04-13T13:50:38","slug":"giao-duc-marketing-thoi-dai-moi-khong-chon-hoac-phai-biet-ket-hop-va","status":"publish","type":"post","link":"https:\/\/paprovn.com\/?p=684","title":{"rendered":"GI\u00c1O D\u1ee4C MARKETING TH\u1edcI \u0110\u1ea0I M\u1edaI: KH\u00d4NG CH\u1eccN \u201cHO\u1eb6C\u201d, PH\u1ea2I BI\u1ebeT K\u1ebeT H\u1ee2P \u201cV\u00c0\u201d"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh Digital Marketing li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u, b\u00e0i to\u00e1n \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cd\u1ea1y g\u00ec\u201d, m\u00e0 chuy\u1ec3n sang \u201cd\u1ea1y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 \u0111i \u0111\u01b0\u1eddng d\u00e0i\u201d.<\/p>\n\n\n\n

T\u1ea1i Digital Marketing Challenge, nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf t\u1eeb doanh nghi\u1ec7p \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t l\u0103ng k\u00ednh r\u00f5 n\u00e9t h\u01a1n v\u1ec1 kho\u1ea3ng c\u00e1ch gi\u1eefa gi\u1ea3ng \u0111\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Trong \u0111\u00f3, chia s\u1ebb c\u1ee7a \u00f4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh \u2013 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Digital Marketing, EdTech v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u2013 \u0111\u1eb7c bi\u1ec7t thu h\u00fat s\u1ef1 quan t\u00e2m khi th\u1eb3ng th\u1eafn ch\u1ec9 ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u00e0o t\u1ea1o th\u1ef1c chi\u1ebfn.<\/p>\n\n\n\n

T\u1eeb c\u00e2u chuy\u1ec7n so s\u00e1nh gi\u1eefa H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng v\u00e0 VTC Academy, \u00f4ng Th\u1ecbnh kh\u00f4ng \u0111\u1eb7t hai h\u1ec7 \u0111\u00e0o t\u1ea1o \u1edf th\u1ebf \u0111\u1ed1i l\u1eadp, m\u00e0 nh\u00ecn nh\u1eadn ch\u00fang nh\u01b0 hai m\u1ea3nh gh\u00e9p c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t th\u1ebf h\u1ec7 marketer v\u1eeba c\u00f3 n\u1ec1n t\u1ea3ng t\u01b0 duy, v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng tri\u1ec3n khai th\u1ef1c t\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ed9i dung cu\u1ed9c trao \u0111\u1ed5i:<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a \u00f4ng \u2013 ng\u01b0\u1eddi \u0111ang tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh \u0111\u00e0o t\u1ea1o t\u1ea1i VTC Academy \u2013 \u0111\u00e2u l\u00e0 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a PTIT v\u00e0 VTC Academy?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>T\u00f4i xin \u0111\u1ee9ng \u1edf g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi h\u1ecdc nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec. PTIT, v\u1edbi m\u00f4 h\u00ecnh \u0111\u1ea1i h\u1ecdc, h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00e0o t\u1ea1o con ng\u01b0\u1eddi to\u00e0n di\u1ec7n, ch\u00fa tr\u1ecdng t\u01b0 duy nghi\u00ean c\u1ee9u, qu\u1ea3n tr\u1ecb v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft s\u00e2u.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, VTC Academy theo m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o ngh\u1ec1, t\u1eadp trung v\u00e0o k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp c\u00e1c b\u00e0i to\u00e1n c\u1ee7a doanh nghi\u1ec7p, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c ngay (job-ready). V\u1edbi m\u1ed9t ng\u01b0\u1eddi mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p d\u00e0i h\u1ea1n, c\u1ea3 hai \u0111\u1ec1u c\u1ea7n thi\u1ebft, ch\u1ec9 l\u00e0 h\u1ecdc c\u00e1i g\u00ec tr\u01b0\u1edbc, c\u00e1i g\u00ec sau.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>N\u1ebfu v\u00ed PTIT l\u00e0 \u201ch\u1ec7 \u0111i\u1ec1u h\u00e0nh t\u01b0 duy\u201d v\u00e0 VTC Academy l\u00e0 \u201cc\u00f4ng c\u1ee5 th\u1ef1c chi\u1ebfn\u201d, \u00f4ng c\u00f3 \u0111\u1ed3ng \u00fd kh\u00f4ng?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>T\u00f4i \u0111\u1ed3ng \u00fd. B\u1ea3n ch\u1ea5t m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a hai b\u00ean \u0111\u00e3 th\u1ec3 hi\u1ec7n r\u00f5 \u0111i\u1ec1u \u0111\u00f3. C\u00e1ch v\u00ed n\u00e0y gi\u00fap sinh vi\u00ean d\u1ec5 h\u00ecnh dung h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a t\u1eebng h\u1ec7 \u0111\u00e0o t\u1ea1o.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>Theo \u00f4ng, l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a sinh vi\u00ean PTIT sau 4 n\u0103m l\u00e0 g\u00ec?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>C\u00f3 ba \u0111i\u1ec3m ch\u00ednh. Th\u1ee9 nh\u1ea5t l\u00e0 t\u01b0 duy h\u1ec7 th\u1ed1ng v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng \u2013 \u0111\u1ea1i h\u1ecdc d\u1ea1y \u201ct\u1ea1i sao\u201d, gi\u00fap sinh vi\u00ean hi\u1ec3u b\u1ea3n ch\u1ea5t \u0111\u1ec3 x\u1eed l\u00fd khi b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i. Th\u1ee9 hai l\u00e0 kh\u1ea3 n\u0103ng th\u0103ng ti\u1ebfn b\u1ec1n v\u1eefng nh\u1edd n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c t\u1ed5ng qu\u00e1t. Th\u1ee9 ba l\u00e0 n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n ph\u1ee9c t\u1ea1p \u2013 \u0111i\u1ec1u r\u1ea5t c\u1ea7n trong doanh nghi\u1ec7p khi g\u1eb7p v\u1ea5n \u0111\u1ec1 ch\u01b0a c\u00f3 ti\u1ec1n l\u1ec7.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>Ng\u01b0\u1ee3c l\u1ea1i, VTC Academy mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec m\u00e0 gi\u1ea3ng \u0111\u01b0\u1eddng kh\u00f3 cung c\u1ea5p?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>\u0110\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c chi\u1ebfn. H\u1ecdc theo d\u1ef1 \u00e1n gi\u00fap h\u1ecdc vi\u00ean quen v\u1edbi deadline v\u00e0 quy tr\u00ecnh th\u1ef1c t\u1ebf. M\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o linh ho\u1ea1t gi\u00fap c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 nhanh. Ngo\u00e0i ra c\u00f2n c\u00f3 mentorship t\u1eeb ng\u01b0\u1eddi trong ng\u00e0nh v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng portfolio \u0111\u1ec3 \u1ee9ng tuy\u1ec3n. T\u00f4i lu\u00f4n nh\u1ea5n m\u1ea1nh, VTC Academy kh\u00f4ng thay th\u1ebf \u0111\u1ea1i h\u1ecdc m\u00e0 ch\u1ec9 \u201cm\u00e0i s\u1eafc\u201d nh\u1eefng g\u00ec sinh vi\u00ean \u0111\u00e3 c\u00f3.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>Trong tuy\u1ec3n d\u1ee5ng, kho\u1ea3ng c\u00e1ch l\u1edbn nh\u1ea5t gi\u1eefa sinh vi\u00ean v\u00e0 doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>Doanh nghi\u1ec7p c\u1ea7n ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c ngay, nh\u01b0ng sinh vi\u00ean th\u01b0\u1eddng m\u1ea5t 3\u20136 th\u00e1ng \u0111\u1ec3 th\u00edch nghi. Ngo\u00e0i ra, c\u00e1c b\u1ea1n thi\u1ebfu tr\u1ea3i nghi\u1ec7m quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 thi\u1ebfu portfolio \u0111\u1ee7 m\u1ea1nh. C\u00e1c m\u00f4 h\u00ecnh nh\u01b0 VTC Academy gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1ch cho h\u1ecdc vi\u00ean l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng gi\u1ea3 l\u1eadp doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>N\u1ebfu ch\u1ec9 ch\u1ecdn m\u1ed9t con \u0111\u01b0\u1eddng \u2013 \u0111\u1ea1i h\u1ecdc ho\u1eb7c th\u1ef1c chi\u1ebfn \u2013 sinh vi\u00ean s\u1ebd m\u1ea5t g\u00ec?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>C\u00f3 th\u1ec3 kh\u00f4ng th\u1ea5t b\u1ea1i, nh\u01b0ng s\u1ebd l\u00e3ng ph\u00ed th\u1eddi gian, t\u00e0i ch\u00ednh v\u00e0 khi\u1ebfn h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n kh\u00f3 kh\u0103n h\u01a1n. C\u00e1ch h\u1ecdc th\u00f4ng minh l\u00e0 k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>\u00d4ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 m\u00f4 h\u00ecnh hybrid gi\u1eefa \u0111\u1ea1i h\u1ecdc v\u00e0 h\u1ecdc vi\u1ec7n th\u1ef1c chi\u1ebfn?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>\u0110\u00e2y l\u00e0 h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu l\u00e0m t\u1ed1t, ng\u01b0\u1eddi h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t, \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u1ea3 hai b\u00ean. M\u00f4 h\u00ecnh n\u00ean xoay quanh Mindset \u2013 Skillset \u2013 Toolset, k\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng t\u01b0 duy t\u1eeb \u0111\u1ea1i h\u1ecdc v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c chi\u1ebfn t\u1eeb academy, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a b\u00e0i to\u00e1n doanh nghi\u1ec7p v\u00e0o s\u1edbm.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>Vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u trong vi\u1ec7c k\u1ebft n\u1ed1i hai h\u1ec7 \u0111\u00e0o t\u1ea1o n\u00e0y ra sao?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft. Khi c\u00f3 hai h\u1ec7 \u0111\u00e0o t\u1ea1o song song, c\u1ea7n h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u1ea3n l\u00fd l\u1ed9 tr\u00ecnh h\u1ecdc, \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng. N\u1ebfu kh\u00f4ng l\u00e0m t\u1eeb \u0111\u1ea7u, s\u1ebd r\u1ea5t kh\u00f3 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>\u00d4ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 sinh vi\u00ean PTIT qua cu\u1ed9c thi?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>C\u00e1c b\u1ea1n c\u00f3 n\u1ec1n t\u1ea3ng t\u01b0 duy t\u1ed1t v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u th\u1ef1c t\u1ebf. Tuy nhi\u00ean, t\u1eeb \u201chi\u1ec3u\u201d \u0111\u1ebfn \u201cl\u00e0m \u0111\u01b0\u1ee3c\u201d v\u1eabn c\u1ea7n th\u00eam tr\u1ea3i nghi\u1ec7m. C\u00e1c b\u1ea1n n\u00ean t\u00edch c\u1ef1c th\u1ef1c t\u1eadp, l\u00e0m freelance ho\u1eb7c tham gia d\u1ef1 \u00e1n \u0111\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng.<\/p>\n\n\n\n

Ph\u00f3ng vi\u00ean: <\/strong>N\u1ebfu thi\u1ebft k\u1ebf l\u1ea1i h\u00e0nh tr\u00ecnh \u0111\u00e0o t\u1ea1o Digital Marketer, \u00f4ng s\u1ebd l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

\u00d4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: <\/strong>T\u00f4i tham chi\u1ebfu m\u00f4 h\u00ecnh 70:20:10 v\u00e0 \u0111\u1ec1 xu\u1ea5t l\u1ed9 tr\u00ecnh theo t\u1eebng giai \u0111o\u1ea1n. N\u0103m \u0111\u1ea7u t\u1eadp trung n\u1ec1n t\u1ea3ng t\u01b0 duy t\u1ea1i \u0111\u1ea1i h\u1ecdc; n\u0103m hai h\u1ecdc k\u1ef9 n\u0103ng c\u00f4ng c\u1ee5 t\u1ea1i academy; n\u0103m ba ph\u1ed1i h\u1ee3p tri\u1ec3n khai th\u1ef1c t\u1ebf; v\u00e0 n\u0103m b\u1ed1n ho\u00e0n thi\u1ec7n qua th\u1ef1c t\u1eadp v\u00e0 portfolio. M\u1ee5c ti\u00eau l\u00e0 \u0111\u00e0o t\u1ea1o nh\u1eefng T-shaped Digital Marketers \u2013 c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng ph\u00e2n t\u00edch th\u1eb3ng th\u1eafn v\u00e0 gi\u00e0u t\u00ednh th\u1ef1c ti\u1ec5n, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t \u0111i\u1ec3m chung xuy\u00ean su\u1ed1t trong quan \u0111i\u1ec3m c\u1ee7a \u00f4ng \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh: kh\u00f4ng t\u1ed3n t\u1ea1i m\u1ed9t con \u0111\u01b0\u1eddng \u0111\u00e0o t\u1ea1o \u201c\u0111\u1ee7\u201d n\u1ebfu \u0111\u1ee9ng \u0111\u1ed9c l\u1eadp<\/strong>. \u0110\u1ea1i h\u1ecdc mang l\u1ea1i n\u1ec1n t\u1ea3ng t\u01b0 duy v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng d\u00e0i h\u1ea1n, trong khi c\u00e1c m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o th\u1ef1c chi\u1ebfn gi\u00fap ng\u01b0\u1eddi h\u1ecdc r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch v\u1edbi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi \u201cjob-ready\u201d ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean, m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o t\u00edch h\u1ee3p \u2013 k\u1ebft h\u1ee3p gi\u1eefa h\u1ecdc thu\u1eadt v\u00e0 th\u1ef1c h\u00e0nh \u2013 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u1eed nghi\u1ec7m, m\u00e0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh h\u01b0\u1edbng \u0111i t\u1ea5t y\u1ebfu. Quan tr\u1ecdng h\u01a1n, nh\u01b0 \u00f4ng Th\u1ecbnh nh\u1ea5n m\u1ea1nh, ng\u01b0\u1eddi h\u1ecdc c\u1ea7n hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a t\u1eebng m\u00f4 h\u00ecnh \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00ednh m\u00ecnh, thay v\u00ec ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o duy nh\u1ea5t.<\/p>\n\n\n\n

Digital Marketing Challenge, \u1edf g\u00f3c \u0111\u1ed9 \u0111\u00f3, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed9c thi, m\u00e0 c\u00f2n l\u00e0 n\u01a1i k\u1ebft n\u1ed1i hai th\u1ebf gi\u1edbi: gi\u1ea3ng \u0111\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p \u2013 t\u1eeb \u0111\u00f3 m\u1edf ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi cho b\u00e0i to\u00e1n \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c marketing trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Th.S B\u00f9i \u0110\u00ecnh Qu\u1ebf<\/strong> – Gi\u1ea3ng vi\u00ean marketing, H\u1ecdc vi\u1ec7n PTIT HCM<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh Digital Marketing li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u, b\u00e0i to\u00e1n \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cd\u1ea1y g\u00ec\u201d, m\u00e0 chuy\u1ec3n sang \u201cd\u1ea1y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 \u0111i \u0111\u01b0\u1eddng d\u00e0i\u201d. T\u1ea1i Digital Marketing Challenge, nh\u1eefng g\u00f3c […]<\/p>\n","protected":false},"author":1,"featured_media":686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-ngoai-hop-tac"],"uagb_featured_image_src":{"full":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1.png",1487,1034,false],"thumbnail":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1-150x150.png",150,150,true],"medium":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1-300x209.png",300,209,true],"medium_large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1-768x534.png",768,534,true],"large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1-1024x712.png",1024,712,true],"1536x1536":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1.png",1487,1034,false],"2048x2048":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/04\/image-1.png",1487,1034,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/paprovn.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Trong b\u1ed1i c\u1ea3nh ng\u00e0nh Digital Marketing li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u, b\u00e0i to\u00e1n \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cd\u1ea1y g\u00ec\u201d, m\u00e0 chuy\u1ec3n sang \u201cd\u1ea1y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 \u0111i \u0111\u01b0\u1eddng d\u00e0i\u201d. T\u1ea1i Digital Marketing Challenge, nh\u1eefng g\u00f3c…","_links":{"self":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=684"}],"version-history":[{"count":1,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":687,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/684\/revisions\/687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/media\/686"}],"wp:attachment":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}