{"id":675,"date":"2026-04-02T19:56:50","date_gmt":"2026-04-02T12:56:50","guid":{"rendered":"https:\/\/paprovn.com\/?p=675"},"modified":"2026-04-02T19:57:54","modified_gmt":"2026-04-02T12:57:54","slug":"esg-khong-that-bai-vi-chien-luoc-sai-ma-vi-doanh-nghiep-khong-trien-khai-duoc","status":"publish","type":"post","link":"https:\/\/paprovn.com\/?p=675","title":{"rendered":"ESG KH\u00d4NG TH\u1ea4T B\u1ea0I V\u00cc CHI\u1ebeN L\u01af\u1ee2C SAI M\u00c0 V\u00cc DOANH NGHI\u1ec6P KH\u00d4NG TRI\u1ec2N KHAI \u0110\u01af\u1ee2C"},"content":{"rendered":"\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ESG v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quen thu\u1ed9c trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u1eeb c\u00e1c b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ebfn cam k\u1ebft d\u00e0i h\u1ea1n, ESG d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cch\u00ednh th\u1ee9c h\u00f3a\u201d trong t\u01b0 duy qu\u1ea3n tr\u1ecb. Tuy nhi\u00ean, m\u1ed9t ngh\u1ecbch l\u00fd \u0111ang d\u1ea7n l\u1ed9 r\u00f5: Doanh nghi\u1ec7p hi\u1ec3u ESG nh\u01b0ng kh\u00f4ng tri\u1ec3n khai \u0111\u01b0\u1ee3c ESG.<\/p>\n\n\n\n<p>M\u1ed9t ph\u00e2n t\u00edch quan tr\u1ecdng t\u1eeb Harvard Business Review trong b\u00e0i vi\u1ebft \u201cThe Comprehensive Business Case for Sustainability\u201d \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ph\u1ea7n l\u1edbn c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng kh\u00f4ng th\u1ea5t b\u1ea1i \u1edf c\u1ea5p \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 th\u1ea5t b\u1ea1i \u1edf c\u1ea5p \u0111\u1ed9 th\u1ef1c thi.<\/p>\n\n\n\n<p><strong>Khi ESG d\u1eebng l\u1ea1i tr\u00ean slide<\/strong><\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p nh\u1eefng doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ESG \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u00e0i b\u1ea3n. H\u1ecd c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>th\u1eadm ch\u00ed KPI \u0111o l\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n\n<p>Nh\u01b0ng khi \u0111i v\u00e0o v\u1eadn h\u00e0nh, ESG l\u1ea1i kh\u00f4ng t\u1ea1o ra thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3: C\u00e1c s\u00e1ng ki\u1ebfn b\u1ecb tr\u00ec ho\u00e3n, c\u00e1c d\u1ef1 \u00e1n kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ebfn c\u00f9ng v\u00e0 ESG d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh b\u00e1o c\u00e1o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u201cbi\u1ebft l\u00e0m g\u00ec\u201d, m\u00e0 n\u1eb1m \u1edf vi\u1ec7c \u201cl\u00e0m nh\u01b0 th\u1ebf n\u00e0o\u201d.<\/p>\n\n\n\n<p><strong>Ba kho\u1ea3ng tr\u1ed1ng trong th\u1ef1c thi ESG<\/strong><\/p>\n\n\n\n<p>Theo ph\u00e2n t\u00edch t\u1eeb Harvard Business Review, c\u00f3 ba kho\u1ea3ng tr\u1ed1ng l\u1edbn khi\u1ebfn ESG kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Th\u1ee9 nh\u1ea5t l\u00e0 kho\u1ea3ng tr\u1ed1ng gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u1eadn h\u00e0nh: Nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ESG \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u1edf c\u1ea5p l\u00e3nh \u0111\u1ea1o, nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u1edf c\u1ea5p ph\u00f2ng ban. Nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh kh\u00f4ng c\u00f3 \u0111\u1ee7 h\u01b0\u1edbng d\u1eabn, c\u00f4ng c\u1ee5 ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Th\u1ee9 hai l\u00e0 thi\u1ebfu c\u01a1 ch\u1ebf th\u1eed nghi\u1ec7m: Doanh nghi\u1ec7p th\u01b0\u1eddng e ng\u1ea1i tri\u1ec3n khai tr\u1ef1c ti\u1ebfp c\u00e1c s\u00e1ng ki\u1ebfn ESG v\u00ec chi ph\u00ed v\u00e0 r\u1ee7i ro. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 th\u1eed nghi\u1ec7m \u1edf quy m\u00f4 nh\u1ecf, c\u00e1c \u00fd t\u01b0\u1edfng s\u1ebd kh\u00f3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng v\u00e0 tri\u1ec3n khai.<\/p>\n\n\n\n<p>Th\u1ee9 ba l\u00e0 thi\u1ebfu li\u00ean k\u1ebft gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn: ESG kh\u00f4ng thu\u1ed9c ri\u00eang m\u1ed9t ph\u00f2ng ban. N\u00f3 li\u00ean quan \u0111\u1ebfn v\u1eadn h\u00e0nh, t\u00e0i ch\u00ednh, chu\u1ed7i cung \u1ee9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Khi c\u00e1c b\u1ed9 ph\u1eadn ho\u1ea1t \u0111\u1ed9ng r\u1eddi r\u1ea1c, ESG kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9.<\/p>\n\n\n\n<p><strong>T\u1eeb \u201chi\u1ec3u\u201d \u0111\u1ebfn \u201cl\u00e0m \u0111\u01b0\u1ee3c\u201d<\/strong><\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 ph\u1ea7n l\u1edbn doanh nghi\u1ec7p kh\u00f4ng thi\u1ebfu nh\u1eadn th\u1ee9c v\u1ec1 ESG. Th\u1eadm ch\u00ed, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00e1o c\u00e1o. Tuy nhi\u00ean, vi\u1ec7c chuy\u1ec3n ESG t\u1eeb m\u1ed9t \u201c\u00fd t\u01b0\u1edfng \u0111\u00fang\u201d th\u00e0nh m\u1ed9t \u201ch\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3\u201d \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c. Doanh nghi\u1ec7p c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>c\u1ee5 th\u1ec3 h\u00f3a ESG th\u00e0nh c\u00e1c ch\u1ec9 s\u1ed1 v\u1eadn h\u00e0nh<\/li>\n\n\n\n<li>g\u1eafn ESG v\u1edbi quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh<\/li>\n\n\n\n<li>v\u00e0 t\u1ea1o ra c\u01a1 ch\u1ebf h\u1ecdc nhanh th\u00f4ng qua th\u1eed nghi\u1ec7m<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, ESG s\u1ebd ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t l\u1edbp \u201ctrang tr\u00ed chi\u1ebfn l\u01b0\u1ee3c\u201d thay v\u00ec m\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p><strong>H\u00e0m \u00fd chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft tr\u00ean Harvard Business Review \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng: ESG kh\u00f4ng th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c, ESG th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu n\u0103ng l\u1ef1c th\u1ef1c thi.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p: c\u1ea7n chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb \u201cx\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ESG\u201d sang \u201cthi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng tri\u1ec3n khai ESG\u201d. Trong \u0111\u00f3, c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 d\u1eef li\u1ec7u, c\u00f4ng c\u1ee5 m\u00f4 ph\u1ecfng, quy tr\u00ecnh ph\u1ed1i h\u1ee3p v\u00e0 m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t.<\/p>\n\n\n\n<p><strong>K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh ESG ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c, vi\u1ec7c d\u1eebng l\u1ea1i \u1edf chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng c\u00f2n \u0111\u1ee7. Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec, m\u00e0 c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1ea5t qu\u00e1n. Trong cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i n\u00e0y, l\u1ee3i th\u1ebf kh\u00f4ng thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch ESG t\u1ed1t nh\u1ea5t, m\u00e0 thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn k\u1ebf ho\u1ea1ch \u0111\u00f3 th\u00e0nh h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"1024\" src=\"https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-754x1024.jpg\" alt=\"\" class=\"wp-image-670\" style=\"aspect-ratio:0.7363318402159906;width:291px;height:auto\" srcset=\"https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-754x1024.jpg 754w, https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-221x300.jpg 221w, https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-768x1043.jpg 768w, https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2.jpg 880w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p>B\u00f9i \u0110\u00ecnh Qu\u1ebf &#8211; Gi\u1ea3ng vi\u00ean marketing, H\u1ecdc vi\u1ec7n PTIT HCM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ESG v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quen thu\u1ed9c trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u1eeb c\u00e1c b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ebfn cam k\u1ebft d\u00e0i h\u1ea1n, ESG d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cch\u00ednh th\u1ee9c h\u00f3a\u201d trong t\u01b0 duy qu\u1ea3n tr\u1ecb. Tuy nhi\u00ean, m\u1ed9t ngh\u1ecbch l\u00fd \u0111ang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-ngoai-hop-tac"],"uagb_featured_image_src":{"full":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2.jpg",880,1195,false],"thumbnail":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-150x150.jpg",150,150,true],"medium":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-221x300.jpg",221,300,true],"medium_large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-768x1043.jpg",768,1043,true],"large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2-754x1024.jpg",754,1024,true],"1536x1536":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2.jpg",880,1195,false],"2048x2048":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-2.jpg",880,1195,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/paprovn.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ESG v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quen thu\u1ed9c trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u1eeb c\u00e1c b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u0111\u1ebfn cam k\u1ebft d\u00e0i h\u1ea1n, ESG d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cch\u00ednh th\u1ee9c h\u00f3a\u201d trong t\u01b0 duy qu\u1ea3n tr\u1ecb. Tuy nhi\u00ean, m\u1ed9t ngh\u1ecbch l\u00fd \u0111ang&hellip;","_links":{"self":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=675"}],"version-history":[{"count":1,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/675\/revisions"}],"predecessor-version":[{"id":676,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/675\/revisions\/676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/media\/670"}],"wp:attachment":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}