Theo ph\u00e2n t\u00edch c\u1ee7a McKinsey, ESG t\u1ea1o ra gi\u00e1 tr\u1ecb th\u00f4ng qua nhi\u1ec1u c\u01a1 ch\u1ebf kh\u00e1c nhau, trong \u0111\u00f3 n\u1ed5i b\u1eadt l\u00e0 ba tr\u1ee5c ch\u00ednh: gi\u1ea3m chi ph\u00ed, gi\u1ea3m r\u1ee7i ro v\u00e0 gia t\u0103ng doanh thu.<\/p>\n\n\n\n
Tr\u01b0\u1edbc h\u1ebft, \u1edf g\u00f3c \u0111\u1ed9 chi ph\u00ed, c\u00e1c s\u00e1ng ki\u1ebfn li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng nh\u01b0 t\u1ed1i \u01b0u n\u0103ng l\u01b0\u1ee3ng, gi\u1ea3m ti\u00eau hao nguy\u00ean li\u1ec7u hay t\u00e1i s\u1eed d\u1ee5ng ch\u1ea5t th\u1ea3i gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh gi\u00e1 n\u0103ng l\u01b0\u1ee3ng v\u00e0 nguy\u00ean v\u1eadt li\u1ec7u bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh. ESG, khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, kh\u00f4ng l\u00e0m t\u0103ng chi ph\u00ed m\u00e0 ng\u01b0\u1ee3c l\u1ea1i gi\u00fap ti\u1ebft gi\u1ea3m chi ph\u00ed d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
Th\u1ee9 hai, ESG \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb r\u1ee7i ro. C\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, ph\u00e1p l\u00fd, chu\u1ed7i cung \u1ee9ng hay danh ti\u1ebfng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 l\u01b0\u1eddng. Doanh nghi\u1ec7p c\u00f3 h\u1ec7 th\u1ed1ng ESG t\u1ed1t th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c r\u1ee7i ro n\u00e0y hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 \u1ed5n \u0111\u1ecbnh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n
Th\u1ee9 ba, ESG m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng doanh thu. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed1i t\u00e1c ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i. ESG v\u00ec v\u1eady kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 b\u1ea3o v\u1ec7, m\u00e0 c\u00f2n l\u00e0 \u0111\u00f2n b\u1ea9y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
T\u1eeb \u201ccompliance\u201d \u0111\u1ebfn \u201ccompetitive advantage\u201d<\/strong><\/p>\n\n\n\n \u0110i\u1ec3m quan tr\u1ecdng trong nghi\u00ean c\u1ee9u c\u1ee7a McKinsey kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c ESG t\u1ea1o ra gi\u00e1 tr\u1ecb, m\u00e0 c\u00f2n \u1edf s\u1ef1 chuy\u1ec3n d\u1ecbch vai tr\u00f2 c\u1ee7a ESG trong chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p.<\/p>\n\n\n\n N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ESG \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t y\u00eau c\u1ea7u mang t\u00ednh \u201cph\u1ea3i l\u00e0m\u201d, th\u00ec hi\u1ec7n nay, ESG \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh. Nh\u1eefng doanh nghi\u1ec7p \u0111i tr\u01b0\u1edbc trong vi\u1ec7c t\u00edch h\u1ee3p ESG v\u00e0o m\u00f4 h\u00ecnh kinh doanh kh\u00f4ng ch\u1ec9 gi\u1ea3m r\u1ee7i ro, m\u00e0 c\u00f2n t\u1ed1i \u01b0u c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 khai th\u00e1c c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi.<\/p>\n\n\n\n \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ESG kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng ri\u00eang bi\u1ec7t, m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb, t\u1eeb thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, v\u1eadn h\u00e0nh s\u1ea3n xu\u1ea5t \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n H\u00e0m \u00fd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/p>\n\n\n\n Tuy nhi\u00ean, vi\u1ec7c chuy\u1ec3n ESG t\u1eeb \u201ctu\u00e2n th\u1ee7\u201d sang \u201ct\u1ea1o gi\u00e1 tr\u1ecb\u201d kh\u00f4ng di\u1ec5n ra t\u1ef1 \u0111\u1ed9ng. Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t n\u1eb1m \u1edf c\u00e1ch ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n Doanh nghi\u1ec7p n\u1ebfu ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o ESG ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh h\u00ecnh th\u1ee9c s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng doanh nghi\u1ec7p coi ESG l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh, g\u1eafn v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi ph\u00ed, \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch m\u00e0 ESG mang l\u1ea1i.<\/p>\n\n\n\n N\u00f3i c\u00e1ch kh\u00e1c, ESG ch\u1ec9 th\u1ef1c s\u1ef1 t\u1ea1o gi\u00e1 tr\u1ecb khi n\u00f3 \u0111\u01b0\u1ee3c \u201cv\u1eadn h\u00e0nh\u201d, kh\u00f4ng ph\u1ea3i khi n\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c \u201cb\u00e1o c\u00e1o\u201d.<\/p>\n\n\n\n K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t v\u00e0 y\u00eau c\u1ea7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ng\u00e0y c\u00e0ng cao, ESG \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p.<\/p>\n\n\n\n T\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 tu\u00e2n th\u1ee7, ESG \u0111\u00e3 chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng. V\u00e0 trong cu\u1ed9c chuy\u1ec3n d\u1ecbch n\u00e0y, nh\u1eefng doanh nghi\u1ec7p hi\u1ec3u \u0111\u00fang v\u00e0 tri\u1ec3n khai \u0111\u00fang s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n B\u00f9i \u0110\u00ecnh Qu\u1ebf – Gi\u1ea3ng vi\u00ean Marketing, H\u1ecdc vi\u1ec7n PTIT HCM<\/p>\n","protected":false},"excerpt":{"rendered":" Trong nhi\u1ec1u n\u0103m, ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb) th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n mang t\u00ednh tu\u00e2n th\u1ee7. Doanh nghi\u1ec7p tri\u1ec3n khai ESG ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c c\u01a1 quan qu\u1ea3n l\u00fd. Tuy nhi\u00ean, g\u00f3c nh\u00ecn n\u00e0y \u0111ang thay \u0111\u1ed5i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","hentry","category-doi-ngoai-hop-tac"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/paprovn.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Trong nhi\u1ec1u n\u0103m, ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb) th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n mang t\u00ednh tu\u00e2n th\u1ee7. Doanh nghi\u1ec7p tri\u1ec3n khai ESG ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c c\u01a1 quan qu\u1ea3n l\u00fd. Tuy nhi\u00ean, g\u00f3c nh\u00ecn n\u00e0y \u0111ang thay \u0111\u1ed5i…","_links":{"self":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=668"}],"version-history":[{"count":1,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/668\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/668\/revisions\/669"}],"wp:attachment":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1-754x1024.jpg\")
<\/figure>\n\n\n\n