{"id":658,"date":"2026-03-29T11:50:33","date_gmt":"2026-03-29T04:50:33","guid":{"rendered":"https:\/\/paprovn.com\/?p=658"},"modified":"2026-03-29T11:50:33","modified_gmt":"2026-03-29T04:50:33","slug":"tu-tuan-thu-den-loi-the-canh-tranh-esg-va-bai-toan-nang-luc-thuc-thi-tai-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/paprovn.com\/?p=658","title":{"rendered":"T\u1eea TU\u00c2N TH\u1ee6 \u0110\u1ebeN L\u1ee2I TH\u1ebe C\u1ea0NH TRANH ESG V\u00c0 B\u00c0I TO\u00c1N N\u0102NG L\u1ef0C TH\u1ef0C THI T\u1ea0I DOANH NGHI\u1ec6P"},"content":{"rendered":"\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb) \u0111\u00e3 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb vai tr\u00f2 m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n tu\u00e2n th\u1ee7 sang m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ESG ch\u1ee7 y\u1ebfu g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 y\u00eau c\u1ea7u b\u00e1o c\u00e1o, th\u00ec hi\u1ec7n nay, n\u00f3 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t \u0111\u00f2n b\u1ea9y t\u1ea1o gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

C\u00e1c nghi\u00ean c\u1ee9u t\u1eeb McKinsey & Company cho th\u1ea5y nh\u1eefng doanh nghi\u1ec7p t\u00edch h\u1ee3p ESG hi\u1ec7u qu\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh, gi\u1ea3m chi ph\u00ed v\u1ed1n v\u00e0 gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng b\u1ed1 tr\u00ean Journal of Cleaner Production ch\u1ec9 ra r\u1eb1ng ESG c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan t\u00edch c\u1ef1c v\u1edbi hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh d\u00e0i h\u1ea1n v\u00e0 n\u0103ng l\u1ef1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Th\u1ef1c ti\u1ec5n qu\u1ed1c t\u1ebf \u0111\u00e3 minh ch\u1ee9ng r\u00f5 xu h\u01b0\u1edbng n\u00e0y. C\u00e1c t\u1eadp \u0111o\u00e0n nh\u01b0 Unilever hay IKEA kh\u00f4ng ch\u1ec9 t\u00edch h\u1ee3p ESG v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 c\u00f2n bi\u1ebfn n\u00f3 th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ed1t l\u00f5i. Unilever ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao h\u01a1n t\u1eeb c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, trong khi IKEA \u0111\u1ea9y m\u1ea1nh thi\u1ebft k\u1ebf tu\u1ea7n ho\u00e0n nh\u1eb1m gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o t\u00e0i nguy\u00ean nguy\u00ean sinh.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111ang h\u00ecnh th\u00e0nh. C\u00e1c doanh nghi\u1ec7p nh\u01b0 Vinamilk hay An Phat Holdings \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c \u0111\u1ea7u t\u01b0 n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, v\u1eadt li\u1ec7u sinh h\u1ecdc v\u00e0 t\u1ed1i \u01b0u chu\u1ed7i cung \u1ee9ng theo h\u01b0\u1edbng tu\u1ea7n ho\u00e0n. Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 tri\u1ec3n khai c\u00f2n ch\u01b0a \u0111\u1ed3ng \u0111\u1ec1u v\u00e0 v\u1eabn t\u1eadp trung nhi\u1ec1u \u1edf kh\u00eda c\u1ea1nh b\u00e1o c\u00e1o h\u01a1n l\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

\u0110i\u1ec3m ngh\u1ebdn l\u1edbn nh\u1ea5t hi\u1ec7n nay kh\u00f4ng n\u1eb1m \u1edf nh\u1eadn th\u1ee9c, m\u00e0 n\u1eb1m \u1edf n\u0103ng l\u1ef1c th\u1ef1c thi. Nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u0103ng tr\u00ean Harvard Business Review ch\u1ec9 ra r\u1eb1ng ph\u1ea7n l\u1edbn chi\u1ebfn l\u01b0\u1ee3c ESG th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i do thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng, m\u00e0 do thi\u1ebfu c\u01a1 ch\u1ebf tri\u1ec3n khai hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p ph\u1ea3i ba r\u00e0o c\u1ea3n ch\u00ednh: thi\u1ebfu d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh, thi\u1ebfu m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh m\u1edbi v\u00e0 thi\u1ebfu ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa l\u00fd thuy\u1ebft ESG v\u00e0 v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t kho\u1ea3ng tr\u1ed1ng \u0111\u00e1ng k\u1ec3 gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c m\u00f4 h\u00ecnh trung gian \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 d\u1ef1 \u00e1n Circular Economy Lab t\u1ea1i PTIT, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i gi\u1eefa h\u1ecdc thu\u1eadt v\u00e0 doanh nghi\u1ec7p. Theo h\u1ed3 s\u01a1 d\u1ef1 \u00e1n, Lab kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 gi\u1ea3ng d\u1ea1y m\u00e0 c\u00f2n l\u00e0 kh\u00f4ng gian m\u00f4 ph\u1ecfng, th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed3ng s\u00e1ng t\u1ea1o c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf tu\u1ea7n ho\u00e0n, gi\u00fap doanh nghi\u1ec7p ki\u1ec3m ch\u1ee9ng gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi tri\u1ec3n khai th\u1ef1c t\u1ebf .<\/p>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y g\u00f3p ph\u1ea7n gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp b\u00e0i to\u00e1n n\u0103ng l\u1ef1c th\u1ef1c thi ESG th\u00f4ng qua vi\u1ec7c cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m chi ph\u00ed th\u1ea5p, \u0111\u1ed3ng th\u1eddi \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c tr\u00ean c\u00e1c b\u00e0i to\u00e1n th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i b\u1ec1n v\u1eefng \u0111ang di\u1ec5n ra nhanh v\u00e0 y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i, ESG kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn mang t\u00ednh h\u00ecnh th\u1ee9c, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ea1nh tranh. Tuy nhi\u00ean, \u0111\u1ec3 chuy\u1ec3n h\u00f3a ESG th\u00e0nh l\u1ee3i th\u1ebf th\u1ef1c s\u1ef1, doanh nghi\u1ec7p c\u1ea7n v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t: n\u0103ng l\u1ef1c th\u1ef1c thi. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi kh\u00f4ng ch\u1ec9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang, m\u00e0 c\u00f2n c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u00f9i \u0110\u00ecnh Qu\u1ebf – Gi\u1ea3ng vi\u00ean marketing, H\u1ecdc vi\u1ec7n PTIT<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb) \u0111\u00e3 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb vai tr\u00f2 m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n tu\u00e2n th\u1ee7 sang m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ESG ch\u1ee7 y\u1ebfu g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 y\u00eau […]<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-ngoai-hop-tac"],"uagb_featured_image_src":{"full":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1.jpg",880,1195,false],"thumbnail":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1-150x150.jpg",150,150,true],"medium":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1-221x300.jpg",221,300,true],"medium_large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1-768x1043.jpg",768,1043,true],"large":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1-754x1024.jpg",754,1024,true],"1536x1536":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1.jpg",880,1195,false],"2048x2048":["https:\/\/paprovn.com\/wp-content\/uploads\/2026\/03\/img_1811-1.jpg",880,1195,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/paprovn.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb) \u0111\u00e3 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb vai tr\u00f2 m\u1ed9t b\u1ed9 ti\u00eau chu\u1ea9n tu\u00e2n th\u1ee7 sang m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ESG ch\u1ee7 y\u1ebfu g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 y\u00eau…","_links":{"self":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=658"}],"version-history":[{"count":1,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/658\/revisions\/659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}