{"id":648,"date":"2026-03-28T12:58:13","date_gmt":"2026-03-28T05:58:13","guid":{"rendered":"https:\/\/paprovn.com\/?p=648"},"modified":"2026-03-28T17:38:13","modified_gmt":"2026-03-28T10:38:13","slug":"hoi-dong-giam-khao-integrated-dinh-nghia-lai-chuan-danh-gia-marketing-thuc-chien","status":"publish","type":"post","link":"https:\/\/paprovn.com\/?p=648","title":{"rendered":"H\u1ed8I \u0110\u1ed2NG GI\u00c1M KH\u1ea2O \u201cINTEGRATED\u201d \u0110\u1ecaNH NGH\u0128A L\u1ea0I CHU\u1ea8N \u0110\u00c1NH GI\u00c1 MARKETING TH\u1ef0C CHI\u1ebeN"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng HCM (PTIT), Digital Marketing Challenge 2026kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 quan t\u00e2m b\u1edfi format th\u1ef1c chi\u1ebfn, m\u00e0 c\u00f2n g\u00e2y ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t khi c\u00f4ng b\u1ed1 m\u1ed9t H\u1ed9i \u0111\u1ed3ng Ban Gi\u00e1m kh\u1ea3o t\u00edch h\u1ee3p (Integrated Judge Panel) \u2013 n\u01a1i h\u1ed9i t\u1ee5 \u0111a t\u1ea7ng n\u0103ng l\u1ef1c t\u1eeb h\u1ecdc thu\u1eadt, doanh nghi\u1ec7p \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

Kh\u00f4ng c\u00f2n l\u00e0 m\u00f4 h\u00ecnh ch\u1ea5m thi truy\u1ec1n th\u1ed1ng, h\u1ed9i \u0111\u1ed3ng n\u0103m nay \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t \u201cb\u1ea3n sao thu nh\u1ecf\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng Marketing hi\u1ec7n \u0111\u1ea1i \u2013 n\u01a1i m\u1ed7i quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u ph\u1ea3i \u0111i qua nhi\u1ec1u l\u1edbp ki\u1ec3m ch\u1ee9ng: t\u1eeb t\u01b0 duy th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng, \u0111\u1ebfn d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

\u1ede t\u1ea7ng doanh nghi\u1ec7p, D\u01b0\u01a1ng Quang Thu\u1ea7n mang \u0111\u1ebfn g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 \u0111i\u1ec1u h\u00e0nh v\u1edbi h\u01a1n 13 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ph\u1ee5 ki\u1ec7n \u00f4 t\u00f4 cao c\u1ea5p. Kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u BlackVue t\u1ea1i Vi\u1ec7t Nam, \u00f4ng c\u00f2n ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1edbi h\u01a1n 2.000 \u0111i\u1ec3m ch\u1ea1m, h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn nh\u01b0 Toyota Hiroshima hay Ford B\u1ebfn Th\u00e0nh. \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u cho t\u01b0 duy market execution \u2013 n\u01a1i chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i chuy\u1ec3n h\u00f3a th\u00e0nh doanh thu th\u1ef1c.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, Nguy\u1ec5n H\u1eefu \u0110\u1ee9c Minh \u2013 m\u1ed9t trong nh\u1eefng g\u01b0\u01a1ng m\u1eb7t n\u1ed5i b\u1eadt c\u1ee7a ng\u00e0nh FMCG \u2013 \u0111\u1ea1i di\u1ec7n cho chu\u1ea9n m\u1ef1c qu\u1ed1c t\u1ebf. V\u1edbi g\u1ea7n 20 n\u0103m kinh nghi\u1ec7m, trong \u0111\u00f3 h\u01a1n 15 n\u0103m t\u1ea1i Coca-Cola khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, \u00f4ng l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t hi\u1ebfm hoi t\u1eebng \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao (expat) v\u00e0 tham gia m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i Myanmar. Th\u1ebf m\u1ea1nh c\u1ee7a \u00f4ng n\u1eb1m \u1edf brand strategy v\u00e0 market expansion, t\u1eebng t\u1ea1o d\u1ea5u \u1ea5n v\u1edbi chi\u1ebfn d\u1ecbch \u201c\u00c9n Xu\u00e2n\u201d \u2013 bi\u1ec3u t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng T\u1ebft su\u1ed1t g\u1ea7n hai th\u1eadp k\u1ef7.<\/p>\n\n\n\n

\u1ede chi\u1ec1u s\u00e2u h\u1ecdc thu\u1eadt \u2013 c\u00f4ng ngh\u1ec7, TS. Ho\u00e0ng V\u0103n Th\u01a1 mang \u0111\u1ebfn n\u0103ng l\u1ef1c v\u1ec1 Digital Marketing, Automation v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1. V\u1edbi vai tr\u00f2 COO t\u1ea1i Meta Technology Singapore, \u00f4ng \u0111\u1ea1i di\u1ec7n cho xu h\u01b0\u1edbng Marketing m\u1edbi \u2013 n\u01a1i AI, Blockchain v\u00e0 d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

B\u1ed5 sung v\u00e0o \u0111\u00f3, \u0110o\u00e0n Xu\u00e2n Th\u1ecbnh \u2013 chuy\u00ean gia v\u1edbi g\u1ea7n 10 n\u0103m kinh nghi\u1ec7m v\u00e0 7 n\u0103m trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c \u2013 \u0111em \u0111\u1ebfn g\u00f3c nh\u00ecn v\u1ec1 sustainability marketing v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ea3nh gh\u00e9p quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, ThS. Nguy\u1ec5n Th\u00e1i B\u00ecnh \u2013 CEO DataMark v\u00e0 chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ea1i Sacombank \u2013 ho\u00e0n thi\u1ec7n h\u1ed9i \u0111\u1ed3ng b\u1eb1ng n\u0103ng l\u1ef1c v\u1ec1 Data v\u00e0 AI. V\u1edbi n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh v\u00e0 ph\u00e2n t\u00edch, \u00f4ng \u0111\u1ea1i di\u1ec7n cho l\u1edbp \u0111\u00e1nh gi\u00e1 \u201ccu\u1ed1i c\u00f9ng\u201d: li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ef1c s\u1ef1 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c hay kh\u00f4ng.<\/p>\n\n\n\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y kh\u00f4ng mang t\u00ednh ng\u1eabu nhi\u00ean. \u0110\u00e2y l\u00e0 m\u1ed9t c\u1ea5u tr\u00fac c\u00f3 ch\u1ee7 \u0111\u00edch:<\/p>\n\n\n\n

\u2022 Doanh nghi\u1ec7p \u2192 ki\u1ec3m ch\u1ee9ng t\u00ednh kh\u1ea3 thi<\/p>\n\n\n\n

\u2022 FMCG qu\u1ed1c t\u1ebf \u2192 chu\u1ea9n h\u00f3a t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c<\/p>\n\n\n\n

\u2022 C\u00f4ng ngh\u1ec7 \u2192 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh<\/p>\n\n\n\n

\u2022 Gi\u00e1o d\u1ee5c \u2192 \u0111\u1ea3m b\u1ea3o t\u00ednh ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n<\/p>\n\n\n\n

\u2022 D\u1eef li\u1ec7u \u2192 \u0111o l\u01b0\u1eddng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh<\/p>\n\n\n\n

Ch\u00ednh s\u1ef1 \u201cintegrated\u201d n\u00e0y t\u1ea1o ra m\u1ed9t chu\u1ea9n \u0111\u00e1nh gi\u00e1 m\u1edbi: kh\u00f4ng c\u00f2n ch\u1ea5m \u00fd t\u01b0\u1edfng hay, m\u00e0 ch\u1ea5m \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 s\u1ed1ng \u0111\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Digital Marketing Challenge 2026 v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed9c thi, m\u00e0 l\u00e0 m\u1ed9t b\u00e0i ki\u1ec3m tra \u0111a chi\u1ec1u \u2013 n\u01a1i th\u00ed sinh ph\u1ea3i ch\u1ee9ng minh n\u0103ng l\u1ef1c tr\u01b0\u1edbc m\u1ed9t h\u1ed9i \u0111\u1ed3ng ph\u1ea3n \u00e1nh \u0111\u00fang c\u1ea5u tr\u00fac c\u1ee7a th\u1ebf gi\u1edbi Marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

V\u00e0 trong m\u1ed9t cu\u1ed9c ch\u01a1i m\u00e0 gi\u00e1m kh\u1ea3o ch\u00ednh l\u00e0 \u201cth\u1ecb tr\u01b0\u1eddng\u201d, c\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 ai s\u00e1ng t\u1ea1o nh\u1ea5t \u2013 m\u00e0 l\u00e0 ai t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1eadt.<\/p>\n\n\n\n

B\u00f9i \u0110\u00ecnh Qu\u1ebf – Gi\u1ea3ng vi\u00ean Marketing, H\u1ecdc vi\u1ec7n PTIT HCM<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng HCM (PTIT), Digital Marketing Challenge 2026kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 quan t\u00e2m b\u1edfi format th\u1ef1c chi\u1ebfn, m\u00e0 c\u00f2n g\u00e2y ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t khi c\u00f4ng b\u1ed1 m\u1ed9t H\u1ed9i \u0111\u1ed3ng Ban Gi\u00e1m kh\u1ea3o t\u00edch h\u1ee3p (Integrated Judge Panel) \u2013 n\u01a1i h\u1ed9i t\u1ee5 \u0111a t\u1ea7ng n\u0103ng l\u1ef1c […]<\/p>\n","protected":false},"author":1,"featured_media":647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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l\u1ef1c…","_links":{"self":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=648"}],"version-history":[{"count":3,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/posts\/648\/revisions\/651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=\/wp\/v2\/media\/647"}],"wp:attachment":[{"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paprovn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}